The STOCKMEIER Group, one of the biggest family-run distributors in the European chemical sector, has become a shareholder of the German technology start-up chembid. The young company developed a global metasearch engine and online-platform for chemicals and related services, connecting buyers and sellers of chemicals online. chembid will use the capital increase to develop the search engine further and expand its data-based services for chemical companies.
Oldenburg, January 2019 – The chemical company STOCKMEIER, based in Bielefeld, Germany, announced its investment in the start-up chembid. This is the first strategic partnership that the spin-off of the BÜFA Group enters. “We’re happy to announce the participation of the STOCKMEIER group,” said Christian Bürger, Managing Director of chembid, “It shows that a necessary change in the chemicals business has been recognized, enabling us to further promote the digitization of the chemical sector with another strong partner by our side.”
chembid‘s metasearch engine has been available since October 2017 and offers a digital solution for the purchasing and selling of chemicals. Using modern digital technologies, the company collects, processes and bundles information about providers and offers from web shops and marketplaces, making them easily accessible to their clients. Commercial buyers can gain quick insights into the market, compare international offers in a matter of minutes, and contact the vendor with the most suitable offer immediately. With chembid’s tender feature, they can also generate tenders directly via the platform. On the other hand, because of large number of users worldwide, chemical suppliers can greatly boost their global reach. Currently, there are about two million product offers by around 100,000 suppliers from over 160 countries available on www.chembid.com. Thus, both buyers and sellers can find business partners around the world within a few mouse clicks.
Through the extensive data from – among other things – product and supplier information as well as buyer search behavior, with the help of modern data analysis methods, companies gain new insights on critical market information. With these, chembid aims at giving its clients a competitive edge by providing information and analysis tools on the platform, so they can better recognize market potential and initiate targeted measures. chembid enjoys growing popularity. Since the beginning of the year, the platform has mushroomed by about 800 % to over 35,000 current monthly users.
For almost one hundred years, STOCKMEIER has been working in the area of distribution, production and services for the chemical sector. “In the world of chemistry, information and data will play an important role going forward. In chembid, we see a news aggregator for products and their accessibility on the Internet, and thus engage in a business model of the future,” states executive partner Peter Stockmeier. The STOCKMEIER Group is the second shareholder of the technology start-up spun off from the BÜFA group two years ago. “Digitization changes the whole chemical sector and as a result the client relationships – the way customers and suppliers get in touch with each other as well as the information sought by clients – are changing, too. With the spin-off of chembid we didn’t just react to this development but wanted to actively shape it. Alongside STOCKMEIER we offer more partners the possibility to take part in chembid’s successful business concept and drive digital transformation forward”, explains Felix Thalmann, CEO of BÜFA Holding.
chembid wants to use STOCKMEIER’s investment to further develop their metasearch engine, complement more data-based services and promote global marketing.
Under the name chembidX, chembid also offers specialized, targeted paid-media and online marketing campaigns. Using the available data on user behavior the search engine provides, advertising measures can be precisely targeted, like on the chembid platform itself, via the Google ad network or social media platforms. In this way, chembidX makes a decisive contribution to the growth of digital marketing in the chemical business. The combination of big data analytics and modern marketing technologies enables them to convey the right messages to the target groups of chemical companies.
The STOCKMEIER Group stands for dependable supplying of chemical products throughout Europe. With this claim, the company has developed from a regional trading house into an international group with more than 1,300 employees. Today, the STOCKMEIER Group includes companies that offer chemical sector distribution, production and services at over 40 locations worldwide.
In total, they trade and produce more than 26,000 products and service over 30,000 clients worldwide. This size and performance are inextricably linked to the personal relationships with clients and producers.
The BÜFA Group is an independent, medium-sized company in the chemical industry. Founded in 1883 and based in Oldenburg, Germany, it has its origins in a trading house for dyeing wood, oils and chemicals. Today BÜFA offers an extensive range of products and services for the international market in its three business areas: chemicals, cleaning and composites. Its customers include companies in food processing, textile, industrial and vehicle cleaning, wind energy, the rail and commercial vehicle industry as well as in the marine segment. With 567 employees and 45 trainees, BÜFA achieved group sales of 255 million euros in 2017. In keeping with its high ethical values, the traditional Oldenburg company foster fair, partnership-based cooperation with customers, suppliers and the public. Firmly anchored in its corporate values, BÜFA strictly adheres to the principle of sustainability, relying on “new chemistry” and combining economic efficiency with social responsibility.
chembid is a young technology company based in Oldenburg, Germany that combines know-how in big data, e-commerce, online marketing and UX for the chemical business. With their web-based solutions, the company significantly contributes to the successful digitization of the sector. The company has set itself the goal of pooling, processing and making more accessible information on chemicals and suppliers available on the Internet. Launched in October 2017, the chembid platform offers the opportunity to find chemicals in hundreds of thousands of offers via a central search engine. More company information can be found at www.chembid.com
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